GEORGE McLAUGHLIN

Director, Design & UX

'24 - '26 RUBRIS INC - AI PROCESS / PRODUCT STRATEGY / DESIGN SYSTEMS

'18 - '23 FIFTH THIRD BANK - GOAL BASED SAVING / CONSUMER APP

'17 - '18 BAKER TECHNOLOGIES - LOYALTY PROGRAMS

'16 - '17 DOBOT FINTECH SAVINGS APP - SAVINGS GOALS / GAMIFICATION

'14 - '16 SCREAM AD & PR - PRIVATE BANK / COLORADO BALLET

'13 - '14 CP+B - DOMINOS / CHARLES SCHWAB / EKOCYCLE

'05 - '13 HOLLYWOOD - NBC UNIVERSAL / VH1 / SHOWTIME / DISNEY

Designing an AI Companion for Everyday Financial Decisions

Building an Enterprise AI Copilot for Designers and Engineers

Compressing Weeks of Research Synthesis Into Hours

Designing Trustworthy AI for Patient Decision Making

Principal Product Designer for Best Mobile Banking App for Customer Satisfaction

Principal Product Designer disrupts "the way things are done" with last best experience

Design Strategy Lead brings clarity and consistency to Fifth Third Bank's brands

Fintech App "Dobot" Acquired by Fifth Third Bank

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